Airline, eCommerce, and digital transformation leadership with a clear commercial bias.
Bekerja lintas industri, memecahkan tantangan kompleks, dan membentuk transformasi digital.
Current Focus
Aviation. eCommerce. Commercial growth. Digital execution.
Focused on long-term commercial and digital performance through practical execution and cross-functional leadership.
15+
Tahun Pengalaman
$300M
Pendapatan Dihasilkan
5
Benua
7
Bahasa
A commercial operator first, with deep digital experience.
The through-line in my work is commercial clarity. I have spent my career helping organisations grow revenue, strengthen digital channels, improve customer journeys, and navigate change without losing execution discipline.
I am most relevant where airlines, travel businesses, media companies, or advisory environments need someone who can connect strategy with action across eCommerce, pricing, go-to-market, digital transformation, and cross-functional leadership.
Commercial execution
Airline eCommerce Leadership
Driving digital commercial performance with a focus on conversion, customer journey improvement, and direct-channel growth.
Revenue and pricing
Etihad Airways
Owned digital retail and pricing initiatives linked to more than $300M in ancillary revenue scope, with a strong blend of commercial rigor and analytics.
Build and launch
Hans Airways
Helped shape the marketing, digital, and eCommerce engine for a UK-India airline launch in under 12 months.
Featured Work
AI-Powered Ancillary Revenue Strategy
Led digital pricing strategy using advanced data science and AI, contributing to over $300M in ancillary revenue budget and a 15% uplift in average booking value.
Airline Go-To-Market Launch
Orchestrated full digital marketing and ecommerce launch of a long-haul airline between UK and India in under 12 months, reducing acquisition costs by 50% with AI-driven tools.
Selected Impact
Airline Digital Commerce
— Senior Commercial & eCommerce LeadershipLeading digital commercial performance, conversion, and direct-channel growth across airline contexts.
Etihad Airways
— Senior Manager, Digital Retail & PricingLed ancillary pricing and revenue optimization initiatives across digital channels with $300M+ budget scope.
Hans Airways
— Head of Marketing & Digital StrategyBuilt the brand, digital funnel, and go-to-market engine for a UK-India airline launch in under 12 months.
Advisory & Venture Work
— Founder & Managing PartnerSupporting aviation, media, and technology brands on growth strategy, commercial direction, and digital transformation.
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