Ross Brannigan

Sathorn, Bangkok, Thailand | +66-82-836-2713 / +855-965-242-757 | ross@alphadigitalgroup.co | linkedin/in/ross-brannigan

Executive Summary

Visionary senior leader with over 15 years of experience driving digital transformation, marketing innovation, and commercial growth across global markets. Proven track record of spearheading cross-functional teams and executing high-impact strategic initiatives for industry leaders including Etihad Airways, Facebook, Groupon, and Dell. Expertise in leveraging cutting-edge technologies, data-driven insights, and emerging trends to deliver exceptional business outcomes. Seeking a senior executive role to drive digital innovation, marketing excellence, and commercial success on a global scale.

Core Competencies

  • • Strategic Marketing Leadership
  • • Digital Transformation
  • • E-commerce & Digital Product Management
  • • Data Analytics & AI Strategy
  • • Revenue Optimization
  • • Cross-functional Team Leadership
  • • Emerging Technology Integration
  • • Global Market Expansion
  • • Customer Experience Enhancement
  • • Innovation Management

Professional Experience

Founder & CEO / CMO

Alpha Digital Group | Thailand / United Arab Emirates | October 2021 – Present

  • Established and lead a global full-service marketing agency and digital consultancy, delivering innovative commercial and digital solutions across Asia and the UK.
  • Spearhead strategic initiatives to optimize marketing performance and drive digital transformation for diverse clients.
  • Leverage cutting-edge AI and data analytics tools to deliver data-driven marketing strategies and measurable ROI.
  • Cultivate strategic partnerships to expand service offerings and penetrate new markets.

Founder

Airconnect | South-east Asia | June 2023 – Present

  • Pioneered a disruptive travel tech startup focused on next-generation travel products for the Asian market.
  • Lead product development, go-to-market strategy, and strategic partnerships to drive rapid growth and market penetration.
  • Implement innovative digital marketing strategies to establish brand presence and acquire early adopters.
  • Leverage AI and machine learning to create personalized travel experiences and optimize operational efficiency.

Head of Marketing & Digital Strategy

Hans Airways | Phuket, Thailand / Birmingham, United Kingdom | September 2021 – June 2023

  • Orchestrated the successful launch of a long-haul airline between the UK & India market in under 12 months, reporting directly to CCO & CEO.
  • Developed and executed comprehensive digital marketing and branding strategies to establish market presence and drive customer acquisition.
  • Leveraged advanced analytics and AI-driven tools to optimize marketing spend and maximize ROI across all digital channels.
  • Implemented innovative digital products and services to enhance customer experience and drive ancillary revenue growth.

Senior Marketing Specialist

G42 (AI & Cloud Technology) | Abu Dhabi, United Arab Emirates | February 2021 – August 2021

  • Developed and executed strategic marketing plans for a leading cloud provider's expansion into the UAE market, reporting directly to the COO and CEO.
  • Managed high-profile marketing initiatives and collaborations with global brands including Palo Alto Networks, Fortinet, and Huawei.
  • Led partnerships with national government entities, including Abu Dhabi Digital Authority, to drive adoption of AI and cloud technologies.
  • Implemented data-driven marketing strategies to increase brand awareness and market share in a highly competitive tech landscape.

Senior Manager | Digital Retail & Pricing

Etihad Airways PJSC | Abu Dhabi, United Arab Emirates | October 2018 – October 2020

  • Led a high-performing team to accelerate the ancillary pricing strategy, utilizing advanced data science and artificial intelligence techniques.
  • Developed and implemented pricing strategies for commercial initiatives that contributed to over $300 million in ancillary revenue.
  • Spearheaded the integration of AI-driven dynamic pricing models, resulting in a 15% increase in average booking value.
  • Collaborated with cross-functional teams to enhance the digital customer journey and optimize conversion rates across all digital touchpoints.

Education

MBA

University of Illinois Urbana-Champaign – Gies College of Business | 2024-2026

Executive MSc in Aviation Management

Cranfield University | 2019-2020 (Deferred due to Covid 19)

Master in Management (Marketing)

IE Business School, Madrid, Spain | 2007-2008

• Fundacion Carolina Scholarship recipient

Technical Proficiencies

Marketing & Analytics: Google Analytics 4, Adobe Analytics, Mixpanel, Amplitude, Heap, Google Tag Manager

Ad Tech & Programmatic: Google Ad Manager, Amazon Advertising, The Trade Desk, Criteo, Google Display Network, DSPs, Real-Time Bidding

Business Intelligence: Python, R, Power BI, Tableau

CRM & Marketing Automation: Salesforce, HubSpot, Freshworks

Product Management: Figma, Adobe XD, Marvel, PRDs, Agile, Lean, Design Thinking

Cloud & DevOps: AWS, Azure, GCP, Docker, Kubernetes

AI & Machine Learning: TensorFlow, scikit-learn, Natural Language Processing

Digital Transformation: Strategy development, Innovation management, Customer experience optimization, Change management

Languages

English (Native), Spanish (Advanced), German (Fluent), Thai (Basic), French (Basic), Italian (Basic), Russian (Basic)

Professional Development

  • Certificate in Digital Product Management - University of Virginia (April 2024)
  • Strategic Leadership - Dartmouth (December 2022)
  • Strategic Technology Management - University of Pennsylvania (December 2022)
  • AI for Business - University of Illinois at Urbana-Champaign (May 2022)
  • Blockchain Strategy - INSEAD (November 2021)