Ross Brannigan

Bangkok, Thailand | ross@alphadigitalgroup.co | linkedin.com/in/ross-brannigan

Executive Summary

Senior commercial, digital, and growth leader with 15+ years of experience across aviation, travel technology, digital commerce, and international marketing. Known for connecting commercial strategy with execution across pricing, go-to-market, customer acquisition, digital product, and transformation. Experience spans global brands, airline leadership teams, and entrepreneurial environments across Europe, the Middle East, and Asia. Fluent in English, Spanish, and German.

Core Competencies

  • • Strategic Marketing Leadership
  • • Digital Transformation
  • • E-commerce & Digital Product Management
  • • Data Analytics & AI Strategy
  • • Revenue Optimization
  • • Cross-functional Team Leadership
  • • Emerging Technology Integration
  • • Global Market Expansion
  • • Customer Experience Enhancement
  • • Innovation Management

Professional Experience

Founder & CEO / CMO

Alpha Digital Group | Thailand / United Arab Emirates | October 2021 – Present

  • Established and lead a global full-service marketing agency and digital consultancy, delivering innovative commercial and digital solutions across Asia and the UK.
  • Spearhead strategic initiatives to optimize marketing performance and drive digital transformation for diverse clients.
  • Leverage cutting-edge AI and data analytics tools to deliver data-driven marketing strategies and measurable ROI.
  • Cultivate strategic partnerships to expand service offerings and penetrate new markets.

Founder

Airconnect | South-east Asia | June 2023 – Present

  • Pioneered a disruptive travel tech startup focused on next-generation travel products for the Asian market.
  • Lead product development, go-to-market strategy, and strategic partnerships to drive rapid growth and market penetration.
  • Implement innovative digital marketing strategies to establish brand presence and acquire early adopters.
  • Leverage AI and machine learning to create personalized travel experiences and optimize operational efficiency.

Head of Marketing & Digital Strategy

Hans Airways | Phuket, Thailand / Birmingham, United Kingdom | September 2021 – June 2023

  • Orchestrated the successful marketing & ecommerce operations of a long-haul airline between the UK & India market in under 12 months, reporting directly to CCO & CEO.
  • Developed and executed comprehensive digital marketing and branding strategies to establish market presence and drive customer acquisition.
  • Leveraged advanced analytics and AI-driven tools to optimize marketing spend and maximize ROI across all digital channels.
  • Implemented innovative digital products and services to enhance customer experience and drive ancillary revenue growth.

Senior Marketing Specialist

G42 (AI & Cloud Technology) | Abu Dhabi, United Arab Emirates | February 2021 – August 2021

  • Developed and executed strategic marketing plans for a leading cloud provider's expansion into the UAE market, reporting directly to the COO and CEO.
  • Managed high-profile marketing initiatives and collaborations with global brands including Palo Alto Networks, Fortinet, and Huawei.
  • Led partnerships with national government entities, including Abu Dhabi Digital Authority, to drive adoption of AI and cloud technologies.
  • Implemented data-driven marketing strategies to increase brand awareness and market share in a highly competitive tech landscape.

Senior Manager | Digital Retail & Pricing

Etihad Airways PJSC | Abu Dhabi, United Arab Emirates | October 2018 – October 2020

  • Led a high-performing team to accelerate the ancillary pricing strategy, utilizing advanced data science and artificial intelligence techniques.
  • Developed and implemented pricing strategies for commercial initiatives that contributed to over $300 million in ancillary revenue budget.
  • Spearheaded the integration of AI-driven dynamic pricing models, resulting in a 15% increase in average booking value.
  • Collaborated with cross-functional teams to enhance the digital customer journey and optimize conversion rates across all digital touchpoints.

Education

MBA (Marketing)

IE Business School, Madrid, Spain | 2007-2008

• Fundacion Carolina Scholarship recipient

Technical Proficiencies

Marketing & Analytics: Google Analytics 4, Adobe Analytics, Mixpanel, Amplitude, Heap, Google Tag Manager

Ad Tech & Programmatic: Google Ad Manager, Amazon Advertising, The Trade Desk, Criteo, Google Display Network, DSPs, Real-Time Bidding

Business Intelligence: Python, R, Power BI, Tableau

CRM & Marketing Automation: Salesforce, HubSpot, Freshworks

Product Management: Figma, Adobe XD, Marvel, PRDs, Agile, Lean, Design Thinking

Cloud & DevOps: AWS, Azure, GCP, Docker, Kubernetes

AI & Machine Learning: TensorFlow, scikit-learn, Natural Language Processing

Digital Transformation: Strategy development, Innovation management, Customer experience optimization, Change management

Languages

English (Native), Spanish (Advanced), German (Fluent), Thai (Basic), French (Basic), Italian (Basic), Russian (Basic)

Professional Development

  • Certificate in Digital Product Management - University of Virginia (April 2024)
  • Strategic Leadership - Dartmouth (December 2022)
  • Strategic Technology Management - University of Pennsylvania (December 2022)
  • AI for Business - University of Illinois at Urbana-Champaign (May 2022)
  • Blockchain Strategy - INSEAD (November 2021)