Ross Brannigan
Sathorn, Bangkok, Thailand | +66-82-836-2713 | rossbrannigan@gmail.com | linkedin/in/ross-brannigan
Professional Summary
Results-driven leader with extensive experience across eCommerce, Digital Products, Marketing, Sales, & Operations. Proven expertise in spearheading cross-functional teams & executing strategic initiatives at top multinational corporations including Etihad, air berlin, Facebook, Groupon, Dell, & Yahoo. Adept at leading diverse teams in complex environments, combining strategic vision with tactical execution. Entrepreneurial mindset with a strong sense of professionalism, integrity, & ethics. Seeking a senior global role in a progressive organization to leverage multidisciplinary expertise & drive results.
Key Skills
- Product Management
- Marketing
- Business Development
- Revenue Management
- Strategy
- Data, Analytics & AI Strategy
- Leadership
- Digital
Professional Experience
Dohop (Travel Technology)
A travel tech company entering the Asian market.
Bangkok, Thailand
June 2023 – March 2024
Partner Success Manager Asia
- Optimized performance of existing partners significantly. Accelerated growth of Thai VietJet in the Thai market by over 500% in just 6 months.
- Reignited previously stalled accounts in Indonesia & generated new business with the leading airline in Korea.
Hans Airways (Airline)
Ambitious post-pandemic startup airline serving the UK & India.
Phuket, Thailand
September 2021 – June 2023
Head of Marketing & Digital Strategy
- Launched a long-haul airline between the UK & India market in under 12 months. Reported directly to CCO & CEO.
- Accomplished with maximum efficiency & minimal cost using world-class digital product, marketing, and AI know-how.
G42 (AI & Cloud Technology)
One of the top AI and technology companies in the Middle East.
Abu Dhabi, United Arab Emirates
February 2021 – August 2021
Senior Marketing Specialist
- Spearheaded the development of a strategic marketing plan for a leading cloud providers expansion into the UAE market, reporting directly to the COO and CEO.
Etihad Airways PJSC (Airline)
Etihad is one of the worlds best airlines with an exceptional guest experience.
Abu Dhabi, United Arab Emirates
October 2018 – October 2020
Senior Manager | Digital Retail & Pricing
- Senior leadership role reporting to head of department. Inspired & motivated a high-performing team to accelerate the ancillary pricing strategy for the airline, utilizing data science & artificial intelligence.
- Built pricing strategy for commercial initiatives that contributed to over $300 million in ancillary revenue.
World Hotels AG (Travel/Hospitality)
The worlds leading independent luxury hotel group.
Frankfurt, Germany
October 2017 – March 2018
Director of eCommerce
- Restructured & modernized ecommerce and digital marketing service offering for portfolio of 200 global luxury properties.
- Managed global team of 4 in EMEA, AMERICAS & APAC. Unfortunately, left role due to 2 broken ribs.
City Jet DAC (Airline)
One of the best European regional airlines
Swords, Ireland
January 2016 – June 2017
ECommerce Manager
- Senior leadership role reporting directly to CCO & responsible for digital product strategy & digital marketing.
- Motivated a turnaround in existing team responsible for developing and executing eCommerce and digital marketing strategies.
- Achieved significant improvement of results across online advertising, social media, SEO, PPC, website and app development, UX, media agency management, web analytics, and CMS (acquisition costs reduced 50%, digital distribution increased 20%).
Air Berlin (Airline)
Formerly the second largest airline in Germany and major operator
Berlin, Germany
April 2014 – September 2015
Head of Online Sales
- Revitalized online and digital commercial performance as a key leader in the turnaround effort.
- Championed the onboarding of Data & AI driven vendors that significantly improved conversion.
Jet Wave (Private Airline Marketplace)
Private startup with vision to connect unscheduled travel
Berlin, Germany
April 2013 – March 2014
Founder | Business & Product Development
- Spearheaded the launch of an uber for private jets venture across key European markets, leveraging the guidance and resources of the prestigious Founder Institute, a Silicon Valley start-up incubator.
Groupon (Consumer Internet / Technology)
The world’s fastest revenue-growing company in history
Berlin, Germany
March 2012 – March 2013
Head of Affiliate Marketing
- Headed a global team of over 20 reports inc. highly skilled marketers, data analysts, partners managers & country managers.
- Spearheaded growth of the affiliate channel by 10% YoY, generating an incremental $30 million in revenue. Slashed acquisition costs by 5%.
Dell (Technology)
One of the largest and most successful technology companies in the world
Dublin, Ireland
September 2010 – March 2012
Manager | Online Media
- Managed a $12 million annual media budget and guided 3 media agency reports to reach Dell’s quarterly business targets.
- Improved performance of ongoing business relationship with agency partners and important media publishers (inc. Google).
Meta / Facebook (Consumer Internet / Technology)
The largest social network in the world & one of the best managed companies
Dublin, Ireland
October 2009 – September 2010
Online Sales Analyst
- Propelled Facebooks early growth as one of the first hires in Europe, providing key sales support & business intelligence for management.
Yahoo! Inc. (Consumer Internet / Technology)
One of the first and largest global internet consumer brands
Dublin/Barcelona, Ireland/Spain
December 2006 – September 2009
Media Account Manager
- Managing advertising and media campaigns across global Yahoo! digital products and properties (e.g. Yahoo! Finance).
- Promoted to steer media account management team in Dublin. Became one of the best performers in department within 6 months.
Education
Cranfield University
Executive MSc in Aviation Management
United Kingdom
2019-2020
- Deferred due to Covid 19
IE Business School
Master of Business Administration (Marketing)
Madrid, Spain
2007-2008
- Fundacion Carolina Scholarship recipient
ESDES Business School
Bac+3 in International Business. French Grande école.
Lyon, France
2003-2004
Languages
- English (Native)
- Spanish (Advanced) - Studied and worked in Spain for 2 years
- German (Fluent) - Over 5 years working and living in Germany
- Thai (Basic) - 2.5 years living in Thailand
- French (Basic) - One year living in Lyon
- Italian (Basic) - Taken college classes
- Russian (Basic) - Currently learning the Cyrillic alphabet (in 2024). Interested in further developing language competencies, particularly in Pan-European, Chinese, and Arabic.
Technical Skills
- Microsoft Office
- Web & Analytics: Google Analytics 4, Tag Manager, Adobe, Mixpanel, Amplitude, Heap
- Ad Tech: Google Ad Manager, Amazon, Trade Desk, Criteo, GDN, DSPs, RTB
- Affiliate Networks: AWIN, Rakuten, CJ
- BI: Python, R, Power BI, Tableau
- CRM: Salesforce, HubSpot, Freshworks
- Front & Back-end: HTML, CSS, JS, SQL, Python, Node.js, React, Vue, Angular
- Product Management: Figma, Adobe XD, Marvel, PRDs, Agile, Lean, Design Thinking
- Project & Collaboration: GitHub, Jira, Confluence, Asana, Trello, Slack, Teams, Scrum, Notion, ClickUp
- eCommerce Platforms: stackshare.io/rossbrannigan, Shopify, WooCommerce, Magento, BigCommerce, Netlify, Vercel
- Travel Tech: Amadeus, Sabre, Res2, Altea, NDC, Hotel Systems, Travelport
- Cyber Security: Kali, Distil, Cloudflare, Imperva, NIST
- Cloud: AWS, Azure, GCP, Docker, K8s
- Blockchain: Ethereum, Hyperledger, Corda, Crypto
- UX Design
- Data Science: NumPy, Pandas, Scikit-learn, TensorFlow
- Mobile App Dev: iOS, Android
- DevOps & SRE
- Digital Transformation: Strategy, Innovation, CX, Data-driven, Change Management
- Marketing Platforms: Canva
- AI Tools: ChatGPT, Stable Diffusion, Midjourney, GPT-3, Murf
- API Development & Integration: RESTful APIs, GraphQL, Django REST Framework, Flask, Airtable, Contentful, Strapi
- Further details about digital skills and digital product portfolio available on GitHub.
Other Information
Internships:
- GSI Commerce / eBay Enterprise (Summer Internship, Barcelona, Spain, 2006)
- National Pen (High School Internship, Dundalk, Ireland, 2002)
Work Experience:
- Bar Staff, Dundalk Stadium (Premier horse racing track, Dundalk, Ireland, 2003-2006)
Additional Courses & Certificates
- Certificate in Digital Product Management (April 2024) - University of Virginia
- Strategic Leadership (December 2022) - Dartmouth
- Strategic Technology Management (December 2022) - University of Pennsylvania
- AI for Business (May 2022) - University of Illinois at Urbana-Champaign
- Blockchain Strategy (November 2021) - INSEAD
- International Affairs / Espace Mondial (April 2018) - Sciences Po
- Full Stack Web and Multiplatform Mobile App Development (April 2018) - Hong Kong University of Science & Tech
- Revenue Management & Revenue Strategy (March 2018) - ESSEC Business School
- Introduction to Databases (January 2016) - Stanford Online
- CS101 (December 2014) - Stanford Online / Stanford University
- Financial Markets with Robert Schiller (April 2014) - Coursera / Yale University
- Analyzing Global Trends for Business & Society (June 2014) - Coursera / University of Pennsylvania
- CS50 with David J. Malan (February 2015) - edX / Harvard University
- Data Science Certificate (February 2015) - Coursera / John Hopkins University
- Social Media & Community Conference / Dell Social Media Certification (October 2010), London, United Kingdom
- Yahoo! Sales Academy - SPIN Sales Techniques (May 2009), Dublin, Ireland
International Exposure
- Germany, France, Spain, Italy, China, Latin America, Baltics, South-east Asia
- Life-long interest in learning additional international perspectives & cultural traits.
Management Disposition
Passionate about diversity, creating business value, intrapreneurship & developing people. Participated in several leadership workshops inc. Etihad’s future leadership development program
Hobbies/Interests
I am an avid runner, sports & health enthusiast with passion for travelling, learning, international business, international affairs, crypto trading, developing my relationships, music & cinema amongst many other interests.
Other Links
References
Available upon further request.